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dimanche 23 octobre 2016

The Biggest Do's And Don'ts Of Content Marketing For Long Island SEO

By Rob Sutter

Content is king and it's easy to see why it's integrated into most marketing endeavors these days. As a matter of fact, it would be considered a mistake to overlook content marketing, which is one of the biggest services that a Long Island SEO expert can provide. However, this must be done in certain ways in order to be effective. To get the most out of content marketing as possible, here are the do's & don'ts to know.

DO know that effort is everything. If you're going to take part in content marketing - and reputable authorities like will stress this - make sure that effort is put in. After all, you're not the only one who has taken part in content marketing. The landscape has become so diverse in recent years that it's tough to stand out from the crowd. The way to do this, though, is with effort that any reputable Long Island SEO agency can approve of.

DON'T think that content marketing is limited. One of the best things about content marketing is that it can be applied to various pieces of media. While blog posts and press releases are useful, you should think about expanding your horizons. You might be able to do this by implementing video, provided it's engaging and descriptions are tailored well. The more effort you put in, the more you'll see just how diverse content marketing is.

DO make your efforts creative. One of the worst things about a potential marketing campaign is just how blatant it is with its advertising. Instead of outright talking about your business or what it provides, give value to your demographic. This is where the aforementioned blogs and press releases come into play, since they can be just as engaging as they are informational. Needless to say, a healthy dose of creativity goes a long way.

DON'T forget to share. Finally, if you're committed to getting the most out of content marketing as possible, share what you've created. Social media is a mainstay for most of us, so it would make sense to use it to our advantage. When the likes of Facebook, Twitter and Instagram are used for sharing purposes, you stand a greater chance of appealing to more people. As a result, your content marketing efforts will improve.

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