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mardi 28 avril 2015

Frozen 2 & The Potential Of An Online Marketing Company

By Katie Arden


"Frozen" is, without question, one of the most popular Disney movies to come out in quite some time. There's a wide appeal associated with this particular movie and the fact that even non-Disney fans know about it cannot be overlooked. A sequel to said movie has been announced recently, though, which makes me wonder how advertising will come about. In this regard, I think that it would be wise to talk about the capabilities of an online marketing company.

"Frozen 2" will not reach screens, around the world, until 2018. As a result, I think that this gives potential viewers ample time to discuss possible storyline rumors and new additions to the cast as well. The original "Frozen" has been viewed as a success from a storytelling standpoint, as far as Disney films are concerned, meaning that the sequel has large shoes to fill. For the sake of this piece, though, I'd like to discuss the potential marketing endeavors that could be carried out en route to said sequel.

If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.

According to firms like fishbat, social media has become something of a window to the world. More than anything else, it is able to help us interact with individuals and companies alike, which has its advantages from a marketing standpoint. Disney may be able to craft several posts on Facebook, for example, but to do so while addressing a specific audience is another story. Optimal times for posting would be just one focus for any online marketing company to cover.

"Frozen 2," in my view, has all of the potential in the world to be a success. While it may not reach the success the original film had - it's a common problem amongst sequels - this doesn't mean that it'll be a slouch at the box office. The name alone holds weight, meaning that it'll attract viewers and push merchandise. Whether or not these examples of success will match up to those of their predecessor, however, remains to be seen.




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