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lundi 23 mars 2015

Crowdfunding For Women Entrepreneurs Can Help Overcome Obstacles

By Lelia Hall


Numbers do not lie, and the same can be said of the statistics in the Wall Street Journal Reports. In these reports, females are clearly lagging behind males in most areas of business, but this is not true when it comes to crowdfunding. In these campaigns, the ladies are simply smarter than the gents, and this is for nothing other than the way we are naturally created. In order to succeed in these areas, you are required to clearly express and communicate your idea in a way that captures the emotions of the contributors and the backers. Females are better in this, and this explains why crowdfunding for women is a better way of raising funds for female entrepreneurs.

The statics from the Wall Street Journal Reports seems to paint business as a male dominated field. Of the 100 chief executives of venture-backed companies, only 8 are female (8%). Worse still, only 17% of the board seats in the Fortune 500 companies are occupied by females. Nationwide, 30% of the companies are female owned. This is clearly a scary picture to the female entrepreneurs, especially the startups.

However, the crowdfunding is a completely different story. Studies have confirmed that the ladies have up to 13% chance of success in such events than men. This is something to be proud of, as this is becoming a very popular way of raising capital for startups, and thus a possible way of reversing the statistics in the near future.

It can be done through a social network or a virtual network. Today, billions or funds are raised benefiting millions of startups, most owned by female entrepreneurs. Some of the leading sites for crowdfunding include Kickstarter, Indiegogo, and RocketHub. Most of these are broad-based and do not target any particular gender. However, there are sites that specialize in women crowdfunding. A good example is Plum Alley.

In addition to targeting the niche market of ladies, the Plum Alley and other similar sites offer additional services such as bringing experts and people with experience to offer the critical advice to the entrepreneurs. The experts are drawn from all industries and get paid for their services. They act as role models for the entrepreneurs.

This comes with many advantages. The ladies are in the position to share ideas and get mentored in addition to getting the much-needed capital for startups or business growth. They pay experts from across different industries to educate, motivate, and act as a role model for the upcoming female entrepreneurs.

There are several advantages of crowdfunding, particularly for ladies. In this method, they have the chance to raise capital in a more transparent method without having to go through situations in which sex pests can take advantage of them. There are several published and unpublished stories where ladies narrate how they get unwarranted sexual advances from a few rogue male investors pretending to help them pitch their businesses.

The best advice to the female entrepreneurs is that they must be ready and willing to take the opportunities as they arrive. This is a much easier alternative for getting the capital you are after. You can also use the network of friends, colleagues, family members, and vendors as a marketing force for your goods or services.




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