Facebook is all the rage these days when it comes to making money online. And with good reason. The sheer size of Facebook's user database, combined with the incredibly detailed ability to zero in on a specific audience with Facebook ads is a potential goldmine for smart marketers and business people. Here are a few simple strategies to keep in mind if you want to build a successful business utilizing Facebook marketing.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
Create a Facebook Fan Page and a Like Campaign - Regardless of your business, you must have a Facebook fan page. Go where your customers are. Having a presence on Facebook allows you to interact with your customers and potential customers in a way you can't achieve anywhere else. But having a fan page for your business you can keep your market informed on new products, hold contests, build your brand and keep them engaged. How we do business has changed and you can no longer avoid social media.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
You'll then post useful and shareable content on the fan page on a daily basis. This should be a mix of picture as well as links to articles on the web site to drive traffic from the fan page to the web site.
Your web site has two purposes - to generate immediate income via sales of products as an affiliate or via ads on the site, such as Google Adsense. The second purpose is to get people on an email list. With the email list you will want to send out three to five emails per week that drive people back to new content on your web site. This fan page has almost 6.5 million fans and is used to drive traffic back to the web site where you will find mostly Google Ads for monetization. If only one percent of the fans visit the site on a daily basis, that's still almost 65,000 visitors PER DAY to the web site!
By keeping this list building form on Facebook your fans will feel more comfortable giving up their email address because they trust Facebook, as opposed to you sending them to another web site.
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