Some critics will argue that the only one who benefits from Google+ is Google itself. Most people would rather post their life history on their Facebook timeline for all to see. But there is one trend that is picking up steam; businesses such as The Economist using Google+ to boost their SEO game.
Ironically this story first broke online on a Google+ account of "The New York Times." In this report it came to light that "The Economist" saw Google+ as a great tool not for socializing and social media, but for giving their overall SEO profile a boost. They noticed every post was indexed, putting more and more out there for people to find.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
Each of these posts points searchers to the main site, creating some impressive SEO juice. Regardless of any talk about general fairness, Google wants its properties to rank well, meaning a Google+ post is going to be seen favorably since it gives Google more publicity in addition to the company putting up that particular post. This is the loophole "The Economist" is using - pushing Google's own self interest to help rank their own posts.
Ironically this story first broke online on a Google+ account of "The New York Times." In this report it came to light that "The Economist" saw Google+ as a great tool not for socializing and social media, but for giving their overall SEO profile a boost. They noticed every post was indexed, putting more and more out there for people to find.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
Each of these posts points searchers to the main site, creating some impressive SEO juice. Regardless of any talk about general fairness, Google wants its properties to rank well, meaning a Google+ post is going to be seen favorably since it gives Google more publicity in addition to the company putting up that particular post. This is the loophole "The Economist" is using - pushing Google's own self interest to help rank their own posts.
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