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dimanche 17 novembre 2013

Night Of Champions Possibly Tied To An Internet Marketing Company

By Robert Sutter


Earlier this week on Sunday, "Night of Champions" aired and it was one pay-per-view that attempted to live up to its theme. As the name would suggest, it's the show where all of the current champions have to defend their championships in one way or another. As strong as this concept is, though, I couldn't help but feel as though WWE slipped up more than a couple of times. How could have an Internet marketing company worked in order to make the show more effective in general?

Amongst the many elements of "Night of Champions," one of them came across as rather frustrating. With the interactive polls WWE orchestrated, fans were allowed to vote on who they believed to be the best World Heavyweight Champion, United States Champion, and a few others. With each option being given five separate candidates, it is clear that the element of choice isn't necessarily strong. As a result, there is an illusion of options but nothing substantial in order to back it up, making the polling seem worthless.

In fact, I cannot help but feel as though a poll of this nature would have been better if networking had more of an influence. For example, what if Twitter was allowed in order to let fans send their tweets on who they believed were the best champions of each category? Tweets are easier to keep track of and it lets the fans become more involved. It sounds like a much better system than locking fans to predetermined choices without any kind of room to move around.

If you ask me, it would be best if an Internet marketing company came into play, even if it was only for one night. I would like to believe that firms along the lines of fishbat have a better grasp on the element of choice than WWE does. It's not exactly fair to the audience to keep them locked into such choices, especially when they are fully aware that they don't exactly have the freedom that WWE suggests that they do. I have to wonder why the company believes that this is an effective model.

Maybe it's a case of revisionist history that WWE wants to go about doing and seems to cast aside other popular choices. We believe there to be much more effective choices than the ones listed on the poll and we know that they more than deserve the attention that the company does not want to give them. In my mind, Twitter could have been the perfect platform, especially given WWE's insistence of pushing networking in general. However, it seemed like more of a missed opportunity than anything else.




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