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dimanche 8 septembre 2013

How To Use Facebook To Market Your Business

By James Mortimer


Do you need to start marketing your business but have no idea where to start? If that's the case, check out the options for Facebook marketing. The millions of Facebook users are all potential customers. Keep reading through the below advice to get you going in the right direction.

Make sure any content you publish is linked through your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.

Look into a Facebook advertisement to sell your product. You are able to customize your ad so that it reaches your target audience. You can also set a budget for yourself so that you spend as little or as much as you can afford. There are also no long-term commitments required. You have the ability to stop the ad at your convenience.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. Create the offer and then make sure to post it on the wall. If you have an offer that's great you may want to promote it to people that aren't fans as well.

Always answer to the comments and questions people send you on Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. If you have a page on your site that holds the information or SEO tips they need, share the link with them.

There are more social media marketing choices other than Facebook. This website is a great place to start with, but there are other sites out there that cater to different people. Try researching your target market to learn about the social networks they are using the most before starting your campaign.

Encourage your fans to post content on your page. Sure, you may get some inappropriate content, but if you don't allow it, your fans will think you don't care.

Facebook marketing is all about eventually selling more of your product. Set yourself a monthly sales goal when you start marketing on Facebook. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you are disappointed in your sales, it might be time to make changes in your business strategy.

Build relationships with your fans. How people view you and your business online is just as important as how people view you in person. The easiest way to establish such relationships is to draw people in with timely, interesting content. You must be sure you are rewarding your loyal customer base with special deals.

Do not share things that are not relevant to your business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. Keep the business and personal pages separate so you can focus on your business better.

Don't turn off the guest commenting function on Facebook. You may think of this as a way to keep inappropriate content off of your page, but all it will do is convince users that you do not care about what it is they have to say.

Vary the style of your postings, but keep a consistent message. You should stick with your brand, but you don't want to make each post the same. Find various ways to get your fans engaged. You can post photos, ask them questions and much more.

Now you can see that with a little time and effort, Facebook marketing can be a great tool. Everything you've learned here can help you to get started so put it all into practice. You will be happy that your message is marketed to people worldwide!




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