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vendredi 2 août 2013

Article Marketing Tips For Business Websites

By Megan Forbes


When writing an article to promote your site, you need to ensure that the content is entertaining to a reader. Always write in an informal style that's friendly and warm. Even if you happen to be writing about a very technical topic, take the edge off of it by introducing the information in layman's terms. Do not alienate your readers with boring content.

Write material that will stand the test of time. Don't write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Write yourself deep into your article. Including aspects of your personality and originality appeals to your audience more than a dryly written article pushing a product. Be honest with your writing, and let your own style shine through. Your readers will appreciate the effort, and are more likely to return.

Never use too many keywords in the articles you acquire from yourself or from seo services. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Stay with less than five times to make sure that you do not overdo it, and your readers will be much more happy.

Be original and let your own style shine though when writing your articles. When you are unafraid to reveal your personality your writing will take on a human quality and draw in the reader, for they will sense your authenticity. Be direct and make your point in your own unique way, and watch your readership grow.

If you believe your article marketing strategy requires more exposure for your articles, consider buying in to an article distribution service. These services save you a lot of effort by automatically submitting your articles to thousands of directories. They are not free, though; make sure that increasing your article distribution is worth the money you spend.

Keep your article lengths between 400-600 words. Articles longer than this are too long to hold the readers' interest and shorter articles don't provide enough information. Having articles with the right length will keep your readers interested. Extremely long articles are likely to bore readers and make them move on faster. For this reason, articles that are clear and to the point, are best.




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