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mardi 18 décembre 2012

Website Design Considerations

By Steffan Edrop


If you are looking to build a new website, blog or newsletter template, there are quite a few fairly heavy duty WYSIWYG (what you see is what you get) editing programs available to you. However, they may not do everything that you want them to do. Anyone wanting a properly working web site must ... simply must ... have some knowledge of script and code as well as search engine optimization techniques and internet promotion tactics.

These cover email lists, advertising, press releases, Blogs, article writing, wholesaling and drop shipping, website design, SEO and other promotions.

It doesn't need much in the way of graphics or website design prowess, and can even simply be one page as we see in most internet MLM. The great sales gurus of the world wide web raking in the big bucks typically have one web site though they may be selling several products.

Without proper experience or website design background many mistakes are made. First, try analyzing the web site of the information promoter, and try copying what he or she is doing and not get caught in the trap of just doing as they say. They have no incentive to give you or me the real deal ... the whole truth and nothing but the truth. If they lay it all out step by step they are immediately out of business. What would they then sell you in their follow up e-mails?

One major software company had such a template in their web design software, many would consider it to be crass and distasteful to make your website look like the command center of the starship Enterprise. Now remember the old Tennessee Mountain Man is as about as backwoods as it gets and even I chuckled at how red neck the polished same software company's rendition was. Having said that, a few smatterings of high tech applications can give your website design reputation a good boost especially among the younger generation, the 'wanna be', the treckie, and the 2.0 socialite.

Start with as clear and simple website design as possible. Some sites will require more dazzle than others. But, remember, the more bells and whistles the slower the web site loads and responds to browsers and searchers.

A major consideration of good web design is the ease of navigation for your visitors. You should make it as easy as possible for your visitors to find what they are looking for. Your site shouldn't just be easy for your visitors to navigate, but also for the search engine spiders too. If they can't easily crawl your source code then they could have a major impact on your search engine rankings. Don't forget to make sure the website is also cross compatible with multiple browsers, such as Internet Explorer, FireFox, Safari and other less popular brands.

As 12-steppers would rightly say, "there is no easier softer way". There is no such thing as working 30 minutes a day with a site on auto pilot while you rake in millions while frolicking with Playboy Bunnies on your yacht so get that picture out of your mind right now. Proper marketing goes a long way in attracting the target customers to your website and thereby, achieving maximum commercial success in the long run. It is a process. This is not for Harry Potter or Bur Rabbit. The DSL Turtles actually have the advantage here. Take it easy, but get it done. Procrastination is a killer!

Before settling on your final design, make sure your website design and message runs parallel to your business objectives and existing branding.

Keep in mind that your website is going to be the first impression that a lot of people get of your company. Assuming you have done a good job in getting your website highly ranked on the search engines, then you need to make sure that once someone clicks the link to your site that they are impressed and feel like yours is a company they would like to do business with. If they click away within the first few seconds then it is highly like they will never return.

Although it may sound tempting to save some money by designing and creating your own business website, it is probably worth asking yourself what it is going to cost you if you get it wrong and you lose potential clients to your competitors. Not only that, but if your website doesn't have clean code and eventually you do need the services of a professional to do upgrades, then it may, in the long run cost you even more, if they have to fix your 'dirty' code first before they can work on your site. HIring a professional web designer may just be one of the best investments you and your company ever make.

If you are in need of a local website designerit is a good idea to check the different online review sites, such as Google Plus and get references from friends and family before spending any money.




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