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samedi 3 novembre 2012

Is Your Company Investing In Social Media Marketing? Go No Further Without These Important Tips

By Jamie Crisci


If you are not pleased with your monthly statistics, think about starting a social media marketing campaign. In some cases, applying a new technique will give you just the push you need to obtain success. Social media is an affordable, accessible, and simple way to get your message out to thousands of people at once. The following article offers information on how you can effectively market with social media.

Track your campaign's progress. Make sure you establish base statistics showing generated activity and the amount of new followers you get each new week. Link these stats to what you do and from there figure out what works the best. You will not know if your social media marketing campaign will be worth the time if you are not keeping track of results.

Set up a Twitter account to automatically send out each of your blog updates. An option for you is to pick a few bloggers that always post professional looking content and link to their posts. The exposure will be appreciated, and the quality content provided will be enjoyed by your followers.

Online contests or giveaways will generate more leads to your website. What could be a more appropriate prize or giveaway than your own products? Not only is this a good way to reach out to and interact with your customers and fans, but it is a fantastic marketing move.

Establish a combination of email strategies as well as social media initiatives. When you send out a marketing email, be sure to include links to your Facebook and Twitter pages at the end of the email. You should consider encouraging the people who buy from you and visit your website to sign up for your newsletter as another way to market your business.

Regardless of whether or not your title is getting used on a blog, a tweet or Facebook, create enticing titles that will draw readers in. Creating interesting headlines makes it more likely that readers will be drawn into your posts, giving you more control over their online activities.

Run social media-only contests. If the only place to get these special deals is though a specific social media site, the information will rapidly spread.

When you are using social media, be certain to post often. Make a schedule of when to update with new information. This will help your users know when the new content will be posted, and they will check back for updates. Give yourself reminders so you know what you must do.

If you want to really increase your follower base on social media sites, you need to go beyond just selling products. Include testimonials, relevant articles and links to content your followers will find useful. Ask people questions, have a few contests and put some photos up. Interact with followers. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. If customers see themselves using your product, they will buy it.

Make your business more personal by posting pictures of employees and the inside of your office. Many customers often want to know who is behind the product or service they use. It is important to share an appropriate family or a group employee photo now and then.

When using social media marketing as a tool for your business, it is crucial that you pay attention to the content that is being posted since it represents your business. If you make an embarrassing mistake, it can be halfway around the world before you know. Despite the fact that it is free publicity, it probably is not the type of exposure you are looking for.

Keep your site content interesting and engaging to keep consumers coming back for more. Develop a clear set of instructions that will help readers accomplish a complex task. Post a comprehensive review of a product that includes images and video. Visitors will not share your content with their friends unless it is interesting, relevant, and appealing.

Do you want a connection with your customers? If increasing sales is your main goal, then use social media solely as an advertising channel. If you want to get on a level with your customers that requires back and forth, start off simple and just say "Hello." Pay attention to you customer's responses, and you will know how to proceed.

Use caution when you are hiring a marketing company for social media. A lot of these companies are fly-by-night operations out to fleece new Internet marketers who do not know any better. They use thousands of fraudulent Facebook, Twitter, and YouTube accounts, made through automated registration bots and proxy servers. The fact that they are using fake registration to portray the image that you are being exposed at excellent levels will cost you a great deal in money for little or no benefit in reality.

I hope that the idea of launching a marketing push in social media is now looking a little less complex to you. Once you choose to start such an effort, continuing to educate yourself in trends and techniques will take you far. Unless you are willing to put in an investment of time and effort, you will not be able to achieve the desired results with your strategy. Remember the information that you read earlier, and use it as soon as possible!




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