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jeudi 16 août 2012

How To Set Up A User-Friendly Online Website For Glow Products

By Jason Burns


Ecommerce, also known as online businesses usually entail lower operating costs than traditional brick and mortar businesses, and therefore can offer lower prices to attract customers. Glow With Us is an example of an online party stores specializing in light up glow and LED party supplies. There is no physical location for customers to buy products directly or face-to-face customer services, while a website and customer services on the phone accomplish the selling and purchasing. If running an online business is something on your mind, this article will talk about a few tips in getting started.

The existence for any business is because it can meet a certain need of a group of customers. So to choose the target customer groups and to select products that can meet a certain common need of the target groups is first and foremost. For example, for a party store, whether they want to sell certain toys like fun glowing necklaces and LED butterfly wand depends on whether they will be liked by the users, not because whether the company wants to carry them.

For ecommerce, you want to build a web store that is easy to navigate. When one walks into a brick and mortar stores, he should be able find interested products easily. The sample philosopher needs to be implemented when building an online store. Customers will abandon a web store page with a click when they get confused or frustrated in finding what they need for example, foam glow sticks, LED spinning balls, flashing bunny ears, etc.

As customers cannot read information like product labels, expirations dates, etc. when they shop online like they do in physical stores, detailed product description on the website needs to cover all this information for them to be able to compare with similar brands or products and make a decision. On the website glowwithus.com, the dimensions, colors, packaging, usages, shelf life, prices are provided for each product.

To keep a website simple and easy to get around is better than a site loaded with high-tech features and flashing logos. Customers come to an online store to shop and want to spend the least amount of time before they can finish the transaction and they are not here to view the high-tech flash player demonstrations. Too much advertising is also going to driver visitors away.

For any ecommerce business that sells products, transactions are conducted through electronic shopping cart. Glow With Us website's shopping cart system can calculate reflect lower prices for larger quantity, so even wholesaler buyers can finish the order on the site conveniently. For wholesale providers, some companies list prices for different quantities, so even if one needs to purchase hundreds and thousands pieces for a products, it's just a few clicks to finish the transaction.




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