Recognizing 4 Name Changes For Big Companies, With Internet Marketing Companies

By Arthur Williams

With every company comes a number of changes that occur down the road, some more recognizable than others. One of the most impactful, especially in the public eye, are name changes. Dunkin' Donuts, which shortened its own name in September, a perfect example. It wasn't the only business that changed its name, however, and it's unlikely to be the past. Here are 4 name changes that big companies have carried out, as recognized by Internet marketing companies.

When it comes to the biggest company name changes in history, as recognized by names such as www.fishbat.com, Brad's Drink is a good place to begin. This was a soft drink brand established by Caleb Bradham, a drugstore owner, back in 1893. The soft drink in question became so popular that, today, it's well-known, albeit by a different name. If you haven't figured it out already, you may know it better as Pepsi.

Nintendo, which most people recognize as one of the biggest video game companies in the world, wasn't always referred to by this name. It was established in 1947 under the name of Marufuku Company, with its primary focus being on the distribution of hanafuda and other types of playing cards. While the cards in question are seen as collectors' items today, the company has since developed. Now, it's the company that's synonymous with the likes of Super Mario, The Legend of Zelda, and Pokemon, just to name a few video game series.

eBay is one of the biggest ecommerce and online bidding platforms in the world, but its own past is just as noteworthy. It was founded in 1995 under the name AuctionWeb, which was originally designed as a side gig for its creator, Pierre Omidyar. Two years later, it would be renamed eBay, which is what the general public knows it as today. This is yet another name change that Internet marketing companies will be able to recognize.

Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.

About the Author:

If you'd care to employ a Long Island advertising agency, kindly consult fishbat today.

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What To Know About Audits For Long Island SEO

By Arthur Williams

Are you looking to rank on Google, Bing and a host of other search engines? Perhaps your search engine optimization needs some work, which is where a specialist can come into play. They're likely to carry out what's known as a Long Island SEO audit, a process that determines how SEO-friendly a website is in numerous regards. For a deeper understanding of the process at hand, the following information may come in handy.

One of the many factors that go into an SEO audit is determining how mobile-friendly a website is. Just because your site runs smoothly on a desktop or laptop computer doesn't necessarily mean that it's able to rank well. If the experience on a smartphone or tablet isn't user-friendly - and the likes of fishbat.com will tell you this as well - ranking becomes less of a possibility. This is just one of the potential weaknesses said audit will evaluate.

Another pillar of a solid SEO audit is the litany of backlinks that direct to the company's website. Anyone that's well-versed in SEO will tell you that links influence rankings, perhaps more than anything else. What the audit in question will assess, though, is the quality of said links and the number of platforms they're located on. The more reputable links a business has, across various sites, the better they will rank.

Does your business' website have any bugs or glitches that might be impacting its performance? You may be regularly testing your site, only to find that it's lagging or otherwise not performing to the standard that it should. Not only will an SEO audit be able to make note of this, but it will provide information that, ultimately, will help said site run better. The less reliable a site is, from a performance standpoint, the less visibility it will have across different search engines.

No SEO audit will be complete without a call to action, though. If there isn't a series of steps that can help remedy website and other SEO issues, then the work done beforehand will go to waste. It doesn't matter if it's a matter of creating better content, securing better links, or improving a site's code. CTAs matter in the world of SEO, so it's important that these strategies are followed to a science.

About the Author:

To discover more related to SEO, please contact fishbat today.

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Long Island Advertising: Important Details Regarding Youtube Stories

By Paula Hess

If you've been on Snapchat, Facebook, or any other social media platform for an extended length of time, you know all about Stories. This type of format features content that's told in sequential order, whether it's in regard to trips, projects in progress, or what have you. YouTube has recently joined the fold, which brings us to the topic of YouTube Stories. Here is what those that work in Long Island advertising can tell you about this feature.

YouTube Stories, for those not in the know, is a mobile app feature that lets users create their own stories. To access the feature in question, open the YouTube app, tap the video camera icon, and choose "Create Story." By doing so, you will be able to create your own Story, complete with live video footage, filters, stickers, and the like. It's an easy enough service to access, but there is more that companies such as fishbat can tell you about it.

Before you start curating your own Stories, though, it's worth noting that YouTube Stories isn't available to everyone right now. In fact, as of now, it's only open to certain content creators, particularly those that have 10,000 subscribers or more. It's expected that this feature will be provided to more users as time goes on. However, one can look this as a testing period, where certain curators will be able to try out the feature and see what it has to offer.

When it comes to specific features of YouTube Stories, there are a few to make note of. First, users will be able to comment on Story posts, which content creators can respond to if they wish. Second, the Stories themselves last for seven days, which is considerably longer than other social media platforms. Given the fact that Snapchat Stories are only up for 24 hours before being deleted, this is a considerable upgrade.

The reveal of YouTube Stories shouldn't come as much of a shock, as it seems like a natural progression for YouTube itself. For the longest time, it has been the largest video streaming service in the world, and its social component makes it a prime candidate for a "Story" format. It may even become more commonplace on YouTube, but this is dependent on its user base. If it doesn't prove to be a hit, YouTube is likely to change course.

About the Author:

For more insight about what you've just read, please visit fishbat now.

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How Long Island Advertising Helps Pharmaceutical Companies

By David Kellan

The pharmaceutical industry is designed to help those from a health standpoint. This doesn't mean that every company within said industry will be successful, especially if they fail to take advantage of digital services. Fortunately, this is an area where Long Island advertising can thrive. For those that would like to know this level of advertising can help companies in the aforementioned industry, here is some food for thought.

The pharmaceutical industry requires digital marketing, the main reason being the various services that can be included. Long Island advertising is diverse, to say the least, as everything from content creation and placement to web design and development can be utilized. Services such as these are designed to help build awareness for pharmaceutical companies. They must be implemented with care by reputable agencies such as fishbat to be effective.

Marketing in the pharmaceutical industry requires a firm understanding of the latter, too. When you're looking at the industry in question, there is plentiful news that covers everything from medical advancements to best practices. It would make sense, then, for these types of topics to be covered in marketing materials. Without research, pharmaceutical companies won't see the success they'd like when it comes to promotional efforts.

This type of advertising comes with an understanding of one's audience, too. Pharmaceutical companies differ when it comes to this, so it's important to understand who will be most likely to buy or invest in certain products and services. Maybe a company will want to sell to medical specialists like doctors or hospital administrators. Maybe they're more focused on patients. Whatever the case may be, the importance of this knowledge can't be understated.

The importance of marketing, in the digital age that we live in, cannot be overlooked. All types of businesses can use it, especially those that are pharmaceutical-focused, so it's important to implement it as soon as possible. By doing so, not only will these businesses gain more digital foot traffic, but the likelihood of selling will be that much greater. This speaks volumes about the impact of marketing when it's done well.

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If you would care for additional information about what you've just read, please consult fishbat.

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Linkedin & 3 Paid Advertising Options Long Island Advertising Agencies Use

By Arthur Williams

One of the fastest-growing social media platforms, according to those that work in Long Island advertising, is LinkedIn. You may think of it as the website to post your resume and connect to a few coworkers on, but there's much more that exists beneath the surface. For proof of this, all you have to do is looked at the paid promotional options. Here are 3 examples of the options in question that, when used, can make a considerable business from a business standpoint.

Display Ads - If your goal is to advertise on LinkedIn, as well as direct people to your website, display ads are worth noting. According to companies like fishbat, these are usually implemented so that users can be directed to websites. This can be done through static images or videos, though the latter option tends to be more effective. Regardless of the media you decide to go with, display ads can provide an excellent promotional opportunity on LinkedIn.

Sponsored Content - Another option worth investing in is sponsored content, which are promotional posts that crop up on newsfeeds. While this option can garner tremendous visibility, it's important to note that this can only be done with the right combination of media. Everything from solid statistics to eye-catching visuals must be accounted for. If your sponsored content is created with care, you'll be pleasantly surprised by its performance.

InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.

For those that have been on LinkedIn for quite some time, it's possible that you haven't gotten the most out of it. This is especially true if you're an entrepreneur or business owner, which is why it may be in your best interest to focus on social media. LinkedIn can provide a substantial boost to your marketing, especially with the options for paid promotion discussed here. By taking advantage of the options in question, you'll be able to grow your business that much more.

About the Author:

For additional details about LinkedIn and social media in general, contact fishbat now.

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The Ecommerce Long Island SEO Questions Worth Asking

By Arthur Williams

We associate ecommerce with buying and selling products so much that we tend to overlook the technical effort that goes into it. This is where SEO comes into play, which is one of the most important strategies that one can carry out in digital marketing. How can an ecommerce site rank so that, eventually, it stands out among the competition? Here are a few questions about the topic in question that can help lead to Long Island SEO success.

"First, is ecommerce SEO right for me?" If you're a business or website owner, with a focus on selling products and services online, then this is absolutely the right service to utilize. Not only will it help you rank online, but you'll get found by more prospective customers as well. Of course, ecommerce SEO is only as effective as the strategy behind it. For this reason, it's in your best interest to consult a reputable authority on the matter, fishbat being one such example.

"What are the keywords I should target?" First, it probably goes without saying that you'll want to target keywords that are relevant to your products, services, and business in general. Second, try to go for keywords with less competition. The reason for this is that the most competitive ones have largely been secured by big-box retailers already. Focus on smaller terms, especially those on local levels, and build your SEO strategy from there.

"How can I get links?" You might have been told that links are the backbone of any SEO strategy; this is no different with ecommerce. To get links, you should start by getting your company listed on as many online directories as possible. Next, focus on building links not only on your website but others as well. By having multiple sites linking back to your site, it will build authority, which will help it steadily climb up search engine results.

"When will I start seeing results?" Normally, it will take anywhere from 6 months to a year after your strategy kicks off. While this may seem like an unusually long stretch of time, keep in mind that ecommerce SEO is a long-term project. You're not going to be able to see solid results overnight. This is why you must stick with the strategy that you've built, adjusting it from time to accommodate any algorithm changes that may occur.

About the Author:

If you have any queriess about SEO, feel free to contact fishbat today.

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An Online Marketing Company's View On Dunkin's New Branding

By Paula Hess

Up until recently, we knew the popular donut and coffee shop and Dunkin' Donuts. Established in 1950, it has not only become the main stop for anyone looking for a morning caffeine fix before a day of work, but a worldwide entity as well. This made it surprising when, back in September, they announced a big branding move. This is a move that had online marketing companies talking, and when you look at the details, it's not hard to see why.

For those that haven't been keeping up with the news, Dunkin' Donuts announced, in September, that it would be changing its iconic name. Since then, it had been referred to simply as "Dunkin'." For many people, this change is egregious, as they may not think that something so iconic should be changed. Others may regard it as a waste of time. However, it's a significant change, which the likes of fishbat.com will be able to attest.

One of the reasons why Dunkin's name change is significant is the products that the restaurant offers. While donuts might be what most people think of, the majority of adults step inside so that they can get their drinks. To be more specific, they enjoy the coffee, which comes in an array of flavors. In fact, the coffee in question has become so popular that people can buy it in stores. Why should Dunkin' focus so much on donuts when its beverages are arguably just as popular?

Dunkin's name change can also be seen as the company changing with the times. It's worth noting that the most recognizable brands in the world keep things short, as far as their names are concerned. Ask yourself which brand one would easily remember: "Steve's Cellphone and Computer Shop" or "Apple?" This is just one example, of course, but it speaks volumes about the importance of names from a branding standpoint.

To say that Dunkin's name change received attention would be an understatement, both positive and negative, but it's easy to see why it was done. It's a brand that needed a change, albeit a slight one. It also doesn't hurt that most people, at least in America, already referred to the restaurant as "Dunkin'" in casual conversation. Furthermore, the majority of the company's branding will remain the same, from its recognizable typeface to its iconic pink and orange color scheme.

About the Author:

If you'd care to employ an online marketing company, visit fishbat for details.

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3 Useful Long Island SEO Pointers For Ranking In 2019

By Arthur Williams

Search engine optimization is an important marketing strategy, and if you've been keeping up with it throughout 2018, your goal should be to maintain it. After all, 2019 can be a year of greater success for you, which can be made possible with a solid Long Island SEO strategy. Getting your business found online is a challenge that seems to become more complex with time. However, with these 4 useful pointers, SEO will be a breeze in 2019.

One of the things to know about SEO, heading into 2019, is that content matters. In fact, companies like fishbat will argue that it's the cornerstone of any top-performing strategy. If you don't provide value, be it in regard to technology, business, food, or any other focus, then your chances of getting found on different search engines will be low. This is why content has not only mattered in the past, but will continue to be an important variable in 2019.

Next, be mindful of your website and how responsive it is. In the past year or so, search engines have given more focus to websites that are mobile-friendly, which makes sense given the fact that most people go online with their mobile devices. They desire smooth user experiences, which means that search engines will rank sites higher if they can be easily accessed from different devices. Simply put, the connection between web design and SEO couldn't be stronger.

Social media can also play a role in SEO, albeit an indirect one. Even though there's no way to tell if social media signals, including likes and shares, have an impact on search engine rankings, they can most certainly help. After all, websites like Facebook and Twitter can be used to distribute content to the masses. Ergo, they will become more aware of brands. This level of awareness can help with searches, which ultimately plays into better SEO.

For those that have been looking to get the most out of SEO in 2019, these are the tips to keep in mind. Don't rely on these alone, though, as you must stay up-to-date on any changes that are seen. After all, the ability to rank online is a complex one, with certain methods either decreasing or increasing in performance over time. The more that you read up on SEO, the better you can make your strategy, which will allow you to stand out from the competition.

About the Author:

Would you like further information about SEO? If so, please contact fishbat.

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How To Find The Best Reputation Management Agency

By Roslyn Walter

Dealing with public relations disasters is one of the most challenging things for businesses and celebrities. It involves working with experts who can come up with suitable mitigation strategies that involve putting various measures in place. Learn more on finding the Best Reputation Management Agency Phoenix from the paragraphs below.

You require high quality content for your business to rank highly in the most common search engines. It is also critical that your website or blog is designed well, unique and organized. Achieving all these may not be easy without the input of professionals. Expert online reputation managers can therefore be of help to you by reviewing your existing contents. They can then make the necessary changes in order to sort out the challenges you are facing currently.

Your reputation is significantly impacted by the kind of information people find about you online. This makes it important to look into ways of controlling what internet users see when they search for you. Through using appropriate search engine optimization strategies, experts can manage access to information available online. They can also come up with ways of doing away with bad contents and making positive ones readily accessible.

Social media platforms have become commonplace today. Both businesses and individuals alike use such pages to create brands and advertise services or products. However, there are also challenges that wrong use of social media can bring to users. For example, accidental posting of inappropriate content, pictures and comments can be counterproductive. In such situations, reliable reputation agents can help firms manage resulting public relations issues.

In general, reputation agents can help you achieve various goals. Apart from protecting your company against attacks, they can also assist startups gain exposure. Smaller firms that do not have all the time to manage their content can hire the agencies to assist them with such issues. Choosing the best agents will involve considering certain factors. This is because you need to find people who are most suitable for your requirements.

Before starting the search, you need to have very clear and specific goals in mind. Your primary objective will help you narrow down to some of the best firms to hire. For instance, if you are more concerned about online ranking, you want people who specialize in such matters. It is therefore important to ask the agents you are considering about their areas of specialization.

You also want to look into the kind of customer care a firm provides. This is important when looking for other services too. You should be updated regularly on the progress of the work you contracted them to do. As much as creating and maintaining positive online presence can be hard, they do not need to confuse you on the same. It is therefore important to evaluate different agencies based upon their transparency levels.

There are several information sources you can use to know the reputation firms in your area. Of course, your first stop should be over the internet. Most of these experts advertise their services online and reading their content will help you figure out if they are right for you. Additionally, you can look for more options from other people who have dealt with challenges similar to yours.

About the Author:

Looking to find the best deal on Best Reputation Management Agency Phoenix, then visit lucidleverage.com to find the best advice on Best Reputation Management Agency NYC for you.

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Reddit Video Tips For Long Island Advertising Success

By Arthur Williams

In August of 2017, Reddit released its own video platform. It wasn't until recently that the social network in question announced that it passed 1 billion native video views per month. To say that this is a success would be an understatement, not only for Reddit itself, but users and businesses as well. When it comes to the latter, videos on this platform can lead to Long Island advertising success. Here is what you should know about creating your own.

First, keep your videos as succinct as possible. One of the reasons why certain types of online content fail is that they drag on. They overstay their welcome and, as a result, the average user may lose interest. According to reputable authorities on marketing, fishbat included, the best videos tend to last for only a few minutes each. The less time you need to get the word out, the better your content will perform on Reddit.

Next, develop a clear understanding of who your audience is and the type of content that they're likely to enjoy. After all, every group has different interests. Furthermore, they may not want to spend 5 minutes or so watching a video; they may have less than a minute or so they'd like to commit. To say that this information matters would be an understatement, as it will make your Reddit videos that much more impactful.

Lastly, design your videos in such a way that they create conversation. Open-ended video has the benefit of engaging users, so much so that they feel compelled to discuss what they've just seen. This is key, as Reddit remains a social media platform at its core. In other words, if your videos don't compel others to speak to each other, then it's in your best interest to go back to the drawing board and see what can be improved.

For those that are new to Reddit, but would like to make it part of their business strategies, understand that content goes a long way. This is especially true when it comes to video, as you can clearly see. Whether it can surpass YouTube as a video streaming platform, though, remains to be seen. YouTube maintains the majority of the market share, but this doesn't mean that Reddit can't serve as another useful tool. If anything, this will further boost your reach.

About the Author:

To learn more regarding social media, and how it applies to advertising, go to fishbat today.

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Long Island SEO: How To Get The Most From Voice Search

By Arthur Williams

The ways that we find information continue to grow, it would seem. Search engine optimization is a great example of this, as we can do more than type to find out what we need to know or would like to learn. This brings us to the topic of voice search, which more businesses should be mindful of. For those that would like to improve their Long Island SEO, with this capability in mind, keep the following information in the back of your mind.

When it comes to voice search, as it relates to SEO in general, there are particular phrases that should take priority. As the likes of www.fishbat.com will attest, the smartphone age has given us the ability to speak into our phones to find information. Siri is a great example, as the virtual assistant in question responds to verbal prompts as human beings would. Routine questions should be integrated into SEO if voice search is a priority, which it should be as technology rapidly develops.

Second, focus on keeping the terms discussed earlier as brief as possible. Google, as well as other search engines, have prioritized shorter answers over longer ones, so focusing on the former is a no-brainer. If you can keep the word count under 20 or so, you will have much greater success with voice search. It will also have a positive impact on your SEO, which you will see as your strategy persists.

Third, keep the terminology as basic as possible. Even though you may have a comprehensive understanding of language, as it relates to your industry, you must always keep your audience in mind. They may not comprehend the same terminology that you do, which is why you should keep layman's terms in mind when perfecting voice search. Putting yourself in the shoes of a prospect will help this process move along smoother.

Voice search is growing in importance and it's safe to say that more businesses will focus on it moving forward. Despite this, it's far from the only method that will get your site to rank higher. Other practices include, but aren't limited to, responsive web design, steady link building, and content creation. Such practices, as well as others, come together to create solid SEO, which speaks volumes about its layered approach.

About the Author:

To discover more related to voice search and SEO, kindly contact fishbat today.

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Experienced SEO Services In Phoenix

By Dorothy Brown

SEO services can give your business the advantage it needs to stomp the competition. Once you start using one of the many great SEO services in Phoenix for small business, you will be well on your way to expanding your online reputation. A professional SEO service can help to boost your business by implementing only the most effective of advertising campaigns to stretch your advertising budget.

For example, a search engine optimization company can review your site's content to ensure it meets the standards and requirements of search engines. Search algorithms often lower the rankings of sites that violate their rules and guidelines. A company that has experience working with these fickle search engines can help you create and display content in a way that is attractive to both human visitors and web crawlers.

The simplest of mistakes when designing a web page can lead to your site being completely ignored by web crawlers and search engines altogether. An SEO service will provide you with the technical knowledge you need to avoid such pitfalls. They can also help you work with issues such as redirects and errors to ensure your site appears to be perfectly optimized in the eyes of search engines.

Most modern companies are not web based. Even so, almost every business should have a web presence to increase sales and boost their reputation. If you do not want to spend the time and money developing an internal IT staff though, you can still easily solve your technical problems by having a company optimize your existing site.

The task of creating content is one of the biggest challenges many modern businesses face due to the difficulty of this task. It can take a considerable amount of time to create high quality content for search engines. By simply having an SEO company do this on your behalf though, you can instantly gain access to all of the professional quality content you will ever need.

Content can be optimized for searches in a variety of ways. For example, specific keywords may be targeted to get top rankings for those terms. You can also specialize in creating unique content that is centered around those keywords to attract even more attention to your business as well.

An experienced SEO company can also delve into past searches to identify the best keywords for you to target to maximize the results your high quality content generates. In this way, you can increase the amount of revenue each dollar spent on advertising generates. Plus, you can even have an optimization company use this research to create highly effective pay per click advertising campaigns as well.

Along with targeting specific types of consumers with SEO, one of these services can also help you enter new markets. For example, if you are interested in expanding into international markets, there may be difficult language barriers that you must first surpass to do so. An SEO company can help you quickly enter these markets by relying upon their familiarity with the intricacies of the local language.

About the Author:

Learn more about digital marketing agency in Phoenix . Stop by lucidleverage.com where you can find out all about SEO services in Phoenix for small business and what they can do for you.

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