How much do you know about search engine optimization? You may know that it has something to do with Google and how websites are supposed to show up online, but the deeper mechanics may be largely unknown. This is where a number of misconceptions arise, which is why a dose of truth is important. When it comes to the biggest misconceptions about Long Island SEO, this is what you should know.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
"I should use as many keywords as possible." Keywords are one of the pillars of any SEO campaign, but to say that they should be used in great volume would be an oversight. In fact, reputable firms like fishbat will recommend using these terms so that they flow more organically with the content you produce. You shouldn't attempt to squeeze them in just anywhere simply for the sake of having them. Your rankings will be less likely to improve otherwise.
"If I create more links, I'll rank better." Just because you create more links doesn't mean that you'll automatically rank better. One of the reasons for this is that SEO, to a large degree, focuses on high-quality links. The links that you create on your website or blog are unlikely to be enough. Furthermore, SEO requires more, such as an understanding of user-friendly web design. If your website isn't functional, its visibility will be hindered.
"My industry is too competitive, so maybe SEO isn't needed." If you think that SEO isn't needed because you feel like you're in a heavily populated industry, you're not looking at the bigger picture. While there are certain terms you can't easily rank for early on, there are others that can be just as worthwhile. This is one of the reasons why an SEO expert may recommend going after long-tail keywords, as they are less competitive but still provide value. For any business that's looking to make headway in digital media, SEO is nothing short of vital.
"SEO doesn't take long to complete." It's easy to look at SEO as a standalone effort, but this couldn't be any further from reality. In fact, it will take several months to a year for progress to be made, even for businesses that have solid SEO strategies in place. If you don't see results right away, don't let this deter you. Stick to the process you have in place and, eventually, you'll see your hard work pay off.
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