If you're a business owner, especially in the digital age we live in, SEO should be a part of your strategy. Without it, you'll be less likely to be found on Google and other search engines. The top web design companies in the world will agree, but what are some of the metrics to keep track of so that you know said strategy is working? Here are 4 of the most invaluable ones that will help you develop a better understanding of the process at hand.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
Bounce Rate - Simply put, according to companies like Lounge Lizard, the bounce rate is the percentage of people that visit a site, only to immediately leave. This is important to note since it may show a flaw in how a website is structured. If it's difficult to navigate or slow to perform, users may be more inclined to click away. Fortunately, web design companies can improve sites so that bounce rates decrease, thereby improving SEO results.
Load Time - Another SEO metric to keep tabs on is load time. What happens if your site takes longer than a few seconds to fully load? It should come as no surprise that this will hinder the number of people that come to your site on a routine basis. Furthermore, if your site is slow to perform, it won't rank a well. Anyone that specializes in search engine optimization can agree, so keep track of this particular metric as well.
Traffic - It's also worth noting that traffic is imperative to SEO. The more people that visit your site on a regular basis, the higher it will rank over the course of time. There are many ways that traffic can be improved, but most of this comes down to effective web design. When people visit your site in droves, you may see your leads and sales improve. It also doesn't hurt that this can have a positive SEO impact in the long term.
Keyword Rankings - When it comes to SEO metrics, this is arguably the most important one. Simply put, this refers to where a company is positioned on search engines for different keywords. Keep in mind that rankings will change as time goes on. This is dependent on your strategy, as it may need retooling as time goes on. By staying on top of your SEO game, keyword rankings will see a collective uptick.
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