For those that are into music, podcasts, and audio in general, SoundCloud may be the site for you. It incorporates these various types of media and social networking capabilities, which makes it a unique entity. If you'd like to use it for business endeavors, there are a few things that you should know beforehand. Here are some important SoundCloud do's and don'ts that online marketing companies will be able to offer.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
DO make it a point to share SoundCloud content. It doesn't matter if you're a musician, podcast host, or what have you; chances are you won't get far unless you share your work. Once you publish your work on SoundCloud, share it on Facebook, Twitter and the other social networks you're active on. What this will do, according to the likes of fishbat.com, is build awareness early on. This is just the first step that online marketing companies will tell you to follow.
DON'T upload anything unless you have visuals to go with them. What does this entail, you may wonder? On SoundCloud, you have the option of including pictures with the content that you post, be it music tracks, podcast episodes, or what have you. It's recommended that you add pictures so that there's a higher chance of listeners being engaged. The static default of SoundCloud will not cut it.
DO implement SEO as early as possible. SoundCloud users should know that they can get found on search engines, provided they know what to do. When they upload new content, be it a music track or podcast episode, they will be able to include descriptions and tags. What these do, in theory, is allow the content in question to be easily found when people search. Anyone that specializes in search engine optimization will agree that SoundCloud is underrated in this sense.
DON'T let SoundCloud Pro slip your memory. Perhaps you didn't even know that SoundCloud had its own premium membership option. With this, you have access to a litany of features that you wouldn't have been able to use otherwise. Advanced analytics, increased upload times, and the ability to pin tracks to your profile are just a few examples. If these seem appealing to you, the aforementioned Pro option could make all the difference from a social standpoint.
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