Anyone that works in Long Island SEO and online marketing will attest to the hustle and bustle associated with this field. As a matter of fact, matters can become so fast paced to where social media is overlooked. This shouldn't occur, which is why content calendars must be developed. In order to make yours as perfect as possible, the following do's and don'ts should be adhered to. Before long, you'll see the results of your hard work.
DO maintain a sense of variety. First and foremost, every content calendar you create should maintain variety. What this means is that no two posts should be the same back to back. You could share a news article one day, a blog post the next day, and an infographic after that. This is a prime example of developing calendars with variety in mind. Reputable names the likes of www.fishbat.com will tell you that this will help lead to success.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
DO maintain a sense of variety. First and foremost, every content calendar you create should maintain variety. What this means is that no two posts should be the same back to back. You could share a news article one day, a blog post the next day, and an infographic after that. This is a prime example of developing calendars with variety in mind. Reputable names the likes of www.fishbat.com will tell you that this will help lead to success.
DON'T become rigid with your content calendar. It's important to create content ahead of time, but this doesn't mean that you should be rigid. For example, if you work in a particular industry, a piece of news may break that you'll want to share. You might want to cancel what you previously had scheduled in favor of the aforementioned news. Don't worry; the post that you originally created could be repurposed for the future.
DO create your calendars at least a couple of months ahead of time. As a matter of fact, it may be in your best interest to create your calendars as far into the future as possible. One of the reasons for this is that it will reduce the work that's required of you in the long term. You will be able to focus on other tasks while your content is scheduled, ready to go out. This one step makes all the difference for marketing and Long Island SEO results alike.
DON'T forget to test your links. Finally, if you're going to build a content calendar, make sure that the links you include work. You don't want to schedule posts with links that either don't work or lead people to entirely different pages. What this does, among other things, is negatively impact your business from an SEO standpoint. You don't want your rankings to fall, so check your links to ensure that they're working properly.
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