dimanche 26 avril 2015

Crowdfunding For Women And Similar Opportunities

By Alta Alexander


As crowdfunding is a rather new concept, there is a lot to be learned on the part of those establishing campaigns and those providing funds. Those sites dedicated to crowdfunding for women oriented products and services are seeing great success at the moment. One reason being that while all businesses, products and services are established by women, men can also contribute to these campaigns.

Unless all individuals associated with a campaign understand the process, success may be quite limited. Generally, individuals can post a plan to establish a product or service which needs financial support. Once posted, others interested in supporting the project then donate an unspecified amount of money through a secure networked website.

Many of these women oriented sites have now seen twice the success as others in the industry. While others have seen success, one of the most successful related to women in business is that of Pine Alley. Most likely because it is one of a kind in its funding, development and deployment of products and services established by and for women but in which men can also provide funding.

While men are allowed to contribute, these sites only accept campaigns established by women. In addition, while men can and often do provide funding, the main focus continues to be in relation supporting other women. Still, as all donations are appreciated the women behind these projects appreciate all the support regardless of gender.

Whether a dedicated site or one which allows posting and funding by all genders, most offer a clear plan. A plan generally includes step by step instructions from start up through completion of a campaign. A campaign is considered complete once it has been funded and the product or service has been made readily available to the public.

As these sites also benefit financially, most are happy to share information. A number offer tips and tricks on how to raise money by using the best tools available. These tools generally assist in set-up, management and completion. One important aspect of any campaign or project is that the individual have a great deal of knowledge related to the product or service to be funded.

Otherwise, the idea behind the product or service may remain only an idea even once a campaign has started. While at times individuals can keep funds provided if a campaign fails, most often a donor expects any funding provided be returned. Most all project funding websites have upfront agreements. It is expected that individuals read and understand these guidelines before becoming involved in the process whether the individual is a registered owner or funder of a campaign.

For those who are not internet savvy and wish to look towards more traditional funding, the option of seeking traditional funding still remains. Although, individuals may want to look toward shows like Shark Tank, or a private investor rather than going through a bank or credit union. For one thing, the interest and percentage of applicable fees is much greater with banks and credit unions than with private individuals or opportunities which allow the individual to share a percentage of the business rather than impose interest over time.




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