samedi 10 janvier 2015

CM Punk & Why An Internet Marketing Company Is Crucial

By Rob Sutter


Those who consider themselves avid pro wrestling fans may have already been exposed to a select few podcasts. CM Punk, a former World Wrestling Entertainment athlete, took to Colt Cabana's popular webcast to air his grievances with the company he left early this year. To say that these are fascinating listens would be nothing short of an understatement. In fact, it can make someone wonder whether or not WWE could be in need of an Internet marketing company.

Punk took it upon himself to speak to Cabana about his treatment in WWE, during the last few years of his career specifically. While many points were covered, what was most shocking was how the company almost forced Punk to work while he was injured. In fact, he wrestled many times while suffering from a staph infection, even though he didn't know that was the case then. Seeing as how staph infections can potentially become fatal, this was a serious issue that Punk was right to address.

There has also been quite a bit of censorship when it came to the creative process of WWE. To illustrate this, Punk stated that he wanted to walk Chael Sonnen to the octagon for a UFC fight, which was shot down by WWE. However, it wasn't until later on that fellow WWE talent Triple H was given the greenlight to accompany Floyd Mayweather for his own boxing match. To say that this stifling would be an understatement and it shows the strong need for an Internet marketing company as well.

Why does such a large company need an Internet marketing company, you may wonder? It comes down to a single idea: reputation management. WWE, at the moment, does not look very good and the fact that various publications reported Punk's podcast show that he was able to create a sizable dent in the company's armor. One could make the argument that long-term efforts with firms like fishbat can smooth over matters, though this is more of a hypothetical statement than anything else.

What has been made perfectly clear, to my perspective, is that WWE's treatment of its athletes is absolutely abhorrent. A company like this, which just about everyone knows about, should be able to give its employees the level of care that they require and I am sure that few will argue with this point. It should also allow for input by those who are responsible for entertaining the audience. These ideas have been clearly illustrated and Punk's words allowed this to happen.




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