If anyone wanted to know the power of mobile advertising, it is all found in the statistical analysis that is being done. Companies are spending a significant amount of money in the mobile sector because it works and it is as simple as that. The results are starting to show how the results coming in from ads are unbeatable on any other front.
Why Mobile CTR Is So High
The study which looked at Facebook ads, specifically at impressions, clicks and conversions, has shown that mobile ads do not account for a lot of the clicks that are generated through this type of advertising, but it is unusually high considering how few people are actually seeing these ads. In comparison to desktop ads, those only seen by individuals using their computer, the rate of impressions is extremely low. It is the percentage of click throughs that is most interesting which seemingly has to do with the way we are conditioned to use a mobile phone. We tap generally anything that we see on our screen, but that doesn't mean were actually interested in the product. If the studies have shown that sales have actually increased through mobile advertising, this would clearly be a green light for those who have been holding back on running retargeted mobile ads.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
Why Mobile CTR Is So High
The study which looked at Facebook ads, specifically at impressions, clicks and conversions, has shown that mobile ads do not account for a lot of the clicks that are generated through this type of advertising, but it is unusually high considering how few people are actually seeing these ads. In comparison to desktop ads, those only seen by individuals using their computer, the rate of impressions is extremely low. It is the percentage of click throughs that is most interesting which seemingly has to do with the way we are conditioned to use a mobile phone. We tap generally anything that we see on our screen, but that doesn't mean were actually interested in the product. If the studies have shown that sales have actually increased through mobile advertising, this would clearly be a green light for those who have been holding back on running retargeted mobile ads.
Why Retargeted Mobile News Feed Ads Generate So Much Traffic
This study that showed this was looking at AdRoll and recent data that was released. It also took into account FBX and WCA ads when making this analysis. Obviously, mobile ads are going to be less popular than those shown on a desktop, yet the click through rate was what was impressive. It seems that people with smart phones are more likely to click once again through to the landing page because it is the conditioning that people have too tap their phone. This study has provided some very interesting insight into click through rates for mobile users which will be used by advertisers when creating mobile news feed ads in the future.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
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