mercredi 28 mai 2014

Are Apple And Samsung Losing Their Market Share To Huawei And Lenovo?

By Bilal Hamdan


Strategy Analytics released the latest report on the global smartphone market recently. There were some interesting features in this report. The total market share grew by at least 33% with a total unit sale of 281 million units during the first quarter (Q1) of 2014. The same period saw an increase of 9.4% in the total mobile phone market which include smartphones and all other feature phones. A total of 408 million units of mobile phones were shipped worldwide during the first quarter of 2014.



The thing about certain types of technology is that there are only a fixed number of manufacturers. Take touchscreens for instance. The main supplier to Apple of these is Samsung, and this is despite the many legal battles between them.

However Apple seems to not like the idea of competing at the low-margin, low-end of market. Apple and Samsung have done around 47% of the total global smartphone market share in Q1 of 2014. This is a slight decrease from a market share 50% just a year ago. Even though it hardly shows a collapse, it is a good indication that Huawei and Lenovo will continue to make good gains in the future.

Samsung retained the first place with a market share of 31.2% in Q1 of 2014. It has a share of 32.4% during the same period of 2013. Apple came second with a share of 15.3% whereas it has a share of 17.5% in 2013. Huawei was placed third with a market share of 4.7%, a slight increase when compared to the same period of 2013. Lenovo was fifth with a share of 4.6% in Q1 of 2014, whereas it only had a share of 3.9% in Q1 of 2013.

The big sellers of mobile phones in China are all Android models, and they all now use version 4. This means that they are running the same software as most branded names, such as HTC and Samsung.

It was not a real surprise to the technology industry when recent sales figures emerged and they showed that Apple, Samsung loses ground to Chinese handset makers in Q1. Demand for branded products had been on the rise in China, but the cost of these units is still out of reach for the average person. So at some point China was going to start producing units that would be able to compete with the more well-known products.




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