Creating a product and selling it becomes a lot easier when you're able to win the trust of your prospects. People will much more likely do business with you if they have the belief that your product or service truly can deliver the goods, and of course everything else is in place, too. You'll have poor success if it's just you extolling the virtues of your own product or service. You know probably very well why customer testimonials work so well, and that is what we're talking about with building a trust factor. So we want to show you how you can get more great testimonials so you can put something extra into your business.
What we want you to think about is surveying your buyers about the products they bought, or the service if applicable. You'll find the biggest challenge is getting people to take it - seriously, and then you want to create it such that they write their thoughts down for you. Then be sure to include, maybe at the end, a question pertaining to how much they liked what they bought from you. You won't get anywhere near a 100% response, no one does, but what you do get you will be able to work with. If you find something you can use as a testimonial, that's great, but do be sure you receive permission prior to using anything in public. You'll find that people are sincere in their comments, and that's very good of course because it makes for more convincing testimonials.
If you're a B2B provider of some kind, you can choose a few customers and email them a positive review or testimonial for their business. Obviously you're working on the law of reciprocity in that they will feel compelled to return the favor in the future. Also, if you do that then don't forget to include a link to your site so it will be displayed, too. Using this strategy you will not only open the doors for getting testimonials for your own product, but you'll also get exposure through the comment you leave.
Some people have success with offering a business customer a professional, yet real, testimonial for their business website. Actually, that is something that goes on a lot in certain markets, and it works well because people are doing favors for each other. You probably won't want to reveal all of your sites, but if you have one that you don't mind using then it's good to put them in your own personal testimonials on other websites. This is the kind of practice that gets you in touch with other businesses, and you never know when that may turn into something good and unexpected later on.
All in all, from the above article we come to understand that getting valid testimonials from your customers isn't really that difficult. You can easily do this as long as you're willing to put the effort into it. Just keep working on this method and approach and have patience with it.
What we want you to think about is surveying your buyers about the products they bought, or the service if applicable. You'll find the biggest challenge is getting people to take it - seriously, and then you want to create it such that they write their thoughts down for you. Then be sure to include, maybe at the end, a question pertaining to how much they liked what they bought from you. You won't get anywhere near a 100% response, no one does, but what you do get you will be able to work with. If you find something you can use as a testimonial, that's great, but do be sure you receive permission prior to using anything in public. You'll find that people are sincere in their comments, and that's very good of course because it makes for more convincing testimonials.
If you're a B2B provider of some kind, you can choose a few customers and email them a positive review or testimonial for their business. Obviously you're working on the law of reciprocity in that they will feel compelled to return the favor in the future. Also, if you do that then don't forget to include a link to your site so it will be displayed, too. Using this strategy you will not only open the doors for getting testimonials for your own product, but you'll also get exposure through the comment you leave.
Some people have success with offering a business customer a professional, yet real, testimonial for their business website. Actually, that is something that goes on a lot in certain markets, and it works well because people are doing favors for each other. You probably won't want to reveal all of your sites, but if you have one that you don't mind using then it's good to put them in your own personal testimonials on other websites. This is the kind of practice that gets you in touch with other businesses, and you never know when that may turn into something good and unexpected later on.
All in all, from the above article we come to understand that getting valid testimonials from your customers isn't really that difficult. You can easily do this as long as you're willing to put the effort into it. Just keep working on this method and approach and have patience with it.
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