Today, blogging is an essential aspect of effective online marketing, even for small businesses. If you're not familiar with the various blogging platforms, there are many - so many, in fact, that it's hard for some people to know which is best. What are some of the easiest blogging software platforms, and which will best present your content? In terms of online marketing, here are a few top picks.
WordPress - CMS (content management systems) are extremely popular today, and WordPress is an open-source blogging platform that costs nothing to use. If you already have a website and want to add a blog, WordPress offers easy integration. One of the most SEO friendly platforms, this one is highly customizable and simply for new bloggers thanks to a user-friendly interface. WordPress makes uploading images and adding or editing content super easy.
Blogger - Blogger is Google's free blogging platform and in fact is the one chosen by many back when blogs first began. Users will find this platform easy to use, secure, and more friendly now in terms of SEO than it was before. While the free templates offered are appealing, you'll find the free tools useful if you want to give your template a customized look. Adding and editing posts is simple too.
Tumblr - Many companies enjoy "microblogging" today, which simply means smaller posts and blurbs that can easily be shared. Tumblr is a another free blogging platform that offers an opportunity for your readers to engage and interact much like social media. With Tumblr, the "sharing" potential means increased traffic, as your "mini" posts or blurbs will be shared and essentially "re-shared" - much like a chain reaction.
Typepad - A good choice for those who are new to blogging, Typepad is a highly functional blogging platform that offers simplicity, security (little or no downtime), and unmatched customer service. Some blogging platforms have customer service that is slow to respond to questions or problems. TypePad offers step-by-step tutorials and quick response (within 24 hours) when you open a help ticket. Prices vary depending upon the package you purchase; intuitive software makes getting your blog up and running quickly an easy accomplishment even for those new to blogging.
Movable Type - Like WordPress, Movable Type is a CMS and also works as a fully-functional website. Plug-ins make it easy to customize the experience, both for the reader and the blogger. Offered in both free and paid versions, Movable Type makes it possible to manage content, build an engaged and interactive community, and adjust your settings so that your blog is mobile-friendly - important considering the huge number of people using mobile devices today. Easy design customization, lots of tools to invite participation, built in RSS - and this is just the beginning.
These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.
WordPress - CMS (content management systems) are extremely popular today, and WordPress is an open-source blogging platform that costs nothing to use. If you already have a website and want to add a blog, WordPress offers easy integration. One of the most SEO friendly platforms, this one is highly customizable and simply for new bloggers thanks to a user-friendly interface. WordPress makes uploading images and adding or editing content super easy.
Blogger - Blogger is Google's free blogging platform and in fact is the one chosen by many back when blogs first began. Users will find this platform easy to use, secure, and more friendly now in terms of SEO than it was before. While the free templates offered are appealing, you'll find the free tools useful if you want to give your template a customized look. Adding and editing posts is simple too.
Tumblr - Many companies enjoy "microblogging" today, which simply means smaller posts and blurbs that can easily be shared. Tumblr is a another free blogging platform that offers an opportunity for your readers to engage and interact much like social media. With Tumblr, the "sharing" potential means increased traffic, as your "mini" posts or blurbs will be shared and essentially "re-shared" - much like a chain reaction.
Typepad - A good choice for those who are new to blogging, Typepad is a highly functional blogging platform that offers simplicity, security (little or no downtime), and unmatched customer service. Some blogging platforms have customer service that is slow to respond to questions or problems. TypePad offers step-by-step tutorials and quick response (within 24 hours) when you open a help ticket. Prices vary depending upon the package you purchase; intuitive software makes getting your blog up and running quickly an easy accomplishment even for those new to blogging.
Movable Type - Like WordPress, Movable Type is a CMS and also works as a fully-functional website. Plug-ins make it easy to customize the experience, both for the reader and the blogger. Offered in both free and paid versions, Movable Type makes it possible to manage content, build an engaged and interactive community, and adjust your settings so that your blog is mobile-friendly - important considering the huge number of people using mobile devices today. Easy design customization, lots of tools to invite participation, built in RSS - and this is just the beginning.
These are some of our best picks for small business owners who are considering a company blog. Today, consumers like to see the more personal side of the companies they buy from; blogging makes it possible to interact and engage with customers old and new.
About the Author:
Kasey Jones is a contributing writer for The Kansas City Techgregator , an RSS blog aggregator for all of Kansas City's best Tech, Startup, SEO, Internet Marketing, Web Design & Development and Social Media Marketing Blogs.
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