lundi 22 octobre 2012

How Cheap Backlinks Can Backfire

By Conrad Oconnorton


There are many website owners that agree on the importance of back links as a means to increase traffic but tend to gravitate towards cheap backlinks. Websites are dime a dozen and to get to the top of rankings, owners have to increase the traffic on their sites. A key part of this is SEO or search engine optimization that increases the visibility of websites and in turn its rankings.

As website owners became aware of the potential back links hold in SEO and rankings, many started to over-exploit this SEO strategy. If you are looking to do the same by purchasing cheap backlinks to your website then think again because the trashier these links are the worse affected your SEO and ranking shall be. Never deal in such links as they do more harm than good.

The term back link can be defined as a URL address embedded within keywords on another website that readers shall click on to get to your address or website. This strategy allows you to not just get more customers but also alerts search engines that your site is quite popular. In return, you get better rank in search engine result pages. Social media links at present are highly popular among website owners at present.

Prior to highlighting the dangers of improper back linking, it would be beneficial to first look into why one should not completely eliminate this form of SEO. First, social network importance in website rankings has risen over the past few years which means that any link back from these sites is a gold mine. Second, if you are thinking how to produce quick links and traffic boosts to your site then book marking places is a gold mine. Hence, overall, back links are beneficial if done properly.

In learning of the perils of improper linking, its vital to understand the two types of back links namely do follow and no follow. The former is considered to contain a lot of ranking juice while the later is hardly given any afterthought. Nevertheless, latest trends suggest that one should try and spread out their total back links between follow and no follow links such that it does not look artificial. Search engines love this strategy a lot and it does not look cheap.

The drawbacks of back links done improperly therefore are having more no follow links than do follow which means that search engines are ranking you lower than what you deserve, and the difficulty in linking to like minded websites that increase your overall appeal. Both cost you ranking and are part of bad SEO strategy.

Most back linking experts who are specialized in finding cheap backlinks tend to give third class links either from unrelated sites or that are no follow by nature. This shall hurt your entire SEO work and can give you poorer ranks than normal.

Hence, opt for linking experts who are giving you assured do follow links to related websites even if they charge a lot more for their services. At least, you shall get assured rankings. Cheap backlinks are good as far as costs are concerned but when you are trying to improve search engine rankings it is better to stick with tried and tested methods of linking.




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